Low Budget Hotel Design Projekt
Geschrieben von dierakete um 10:58
Hotel asks consumers to sell it their furniture
Dutch hospitality group La Bergère is developing a new hotel in Maastricht, dubbed Hotel X for the time being, and is going to decorate it using furniture and knick-knacks purchased from ordinary consumers.
The underlying concept for Hotel X is described as "style, sex and soup", which—in a nutshell—stands for design, attraction and authenticity. To find unique furniture and nostalgic elements that will create the desired look and atmosphere, Hotel X is calling on people to rummage through their attics, spare rooms and garages, and offer their unused objects for sale. People can upload a picture of the item they'd like to sell, along with a short description and their asking price.
To give a sense of what they're looking for, www.stijlsexensoep.nl shows examples for a wide array of categories, from chairs and tables to art, ceramics, posters, 'collections', boardgames and even plants (cacti, preferably).
While authenticity and nostalgia are design styles that hotels have been adopting for a while, this is an unusually clever way both to find remarkable pieces, and to garner interest in the hotel before it opens. Moreover, by encouraging people to look for cash in the attic, it taps into a very of-the-moment trend that our sister site trendwatching.com calls sellsumers: a recession-induced need for cash is fuelling concepts that help consumers make money instead of just spending it. (Related: Qbic, a high design, low touch hotel, which is also part of the La Bergère Group.)
Neues Magazinkonzept von Lexus, Time & American Express
Geschrieben von dierakete um 10:44
Much like the build-your-own-magazine concept from HSBC that we covered last year, a brand-new initiative from Lexus, Time and American Express Publishing is giving consumers a new way to create their own personalised magazine.
Dubbed "mine," the free magazine invites readers to choose editorial content from five of eight select Time and American Express Publishing brands: Time, Sports Illustrated, Food & Wine, Real Simple, Money, InStyle, Golf, and Travel + Leisure. Participants can choose to receive their magazine either in a limited-edition print format or online—some 31,000 copies of each print issue and 200,000 electronic copies are available, and readers receive a new issue every two weeks for 10 weeks. Each issue is 36 pages, with advertising tailored for each recipient based on geographic location and taste, as determined by their answers to four initial questions. Since Lexus's participation is to help mark the launch of its new Lexus 2010 RX, four single-page ads for the vehicle are included in each issue as well. Readers can also receive news and entertainment alerts through a customised widget or mobile application via RSS. The program ends June 15.
In addition to providing yet another illustration of the world's increasing customisability, such an offering could also prove to be an excellent perk to deliver to Lexus customers—as we noted in the HSBC case as well. It's good to give customers free love, but letting them choose what form that love takes is even better. Customisation and perkonomics—go forth and multiply! ;-) (Related: Personalised music mag.)
Update: This New York Times article is worth reading for its background details on Mine's launch, including a few operational glitches. Some interesting data on uptake, too: "Through its website, Time Inc. made 200,000 digital versions and 31,000 print versions available. So far almost all the print editions have been claimed, while fewer than 30,000 digital versions have been ordered, Lexus said."